As the HVAC tax stimulus deadline nears, how are you selling the benefits?
The HVAC tax stimulus credit means $1,500 in your customer’s pocket and even more in your paycheck — that is, if your customers are willing to upgrade to an energy-efficient system by the end of 2010....
View ArticleTop things an HVAC technician should already do
An HVAC technician’s brain should be loaded with information, in addition to a willingness to be on top of his or her game. Do you have what it takes? According to an online database of HVAC schools,...
View ArticleHiring the best HVAC technicians: Does money talk?
An average HVAC technician makes a $40,000 to $50,000 salary — and that doesn’t take into account his or her skill level. So how do you set yourself apart to attract the best HVAC technicians? Salary?...
View ArticleHeating and cooling sales in today’s economy present unique challenges
Salespeople, regardless of industry, should never stop learning. Like a coach should never stop holding practices for his athletes, or a body builder should never stop working out — HVAC sales require...
View ArticleHVAC industry secrets for your HVAC business
Helping your HVAC business achieve great success is important. And that’s what the HVAC Learning Solutions blog will be geared toward — helping you, the HVAC industry, raise the bar even higher for...
View ArticleHVAC salespeople: the technician experts
Great HVAC salespeople know what they’re talking about. They know how to maintain a heating and cooling system, understands pricing, and what constitutes a capable technician. They are experts. Here...
View ArticleOvercome selling heating and cooling maintenance challenges
Selling heating and cooling maintenance can save your customer’s life and pocketbook. But it’s not always easy to get customers to see the value in regular maintenance — some see it as a system that,...
View ArticleDon’t Sell Products; Sell Comfort!
By Dave Nichols As HVAC dealers and Comfort Advisors, you obviously want to sell products to your customers in order for your business to succeed. But what you should realize is that there are ample...
View ArticleHomeowner Speak (Say This, Not That)
By Dave Nichols When you’re in a customer’s home on a service call giving your sales presentation, it’s kind of like a “Choose Your Own Adventure” book — you have to choose the path you want to take...
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